Our team
A CPA-led team with roots on Wall Street, in Big Four accounting, and in law — collectively 100+ years of experience across more than 200 industries.
We're more than your bookkeeper — we're your success consultant.
No matter what industry you operate in, your books are in the best possible hands. Every industry has its quirks, and our experience across 200+ of them means we can show you how your business is performing relative to others like it. We remove the burden of bookkeeping so you can do what you love — running your business — while we do what we love best: keeping your books in perfect order.
Founder
George began his career in public accounting at a large national firm, auditing multi-employer benefit plans, publicly traded companies, and nonprofits before founding VarStan. His work spans individual and business taxation and advising high-net-worth individuals. A licensed CPA in both New York and Massachusetts, he holds a Master's degree from Truman State University and is a member of the American Institute of CPAs and the New York State Society of CPAs.
The team
An old-school Wall Street banker with 20+ years across finance, IT, economics, marketing, and sales — much of it at Goldman Sachs, where he led strategic development for several of the bank's business lines. Ivo has since become a trusted adviser to 5,000+ clients across 450+ industries worldwide, known for a hands-on, practical, no-nonsense approach to winning and fixing online business. He holds a Master of Economics and a BS in Computers and IT from Brown University.
Maxim brings 10+ years in auditing, accounting, tax, and advisory for internet-based businesses, startups, SMEs, and nonprofits. Much of his work centers on bookkeeping, individual tax preparation, and advisory in the online-sales sector, with particular depth in bookkeeping for Amazon sellers. He's expert across all versions of QuickBooks, Xero, and other accounting platforms, and holds a Master's in Economics from the University of Plovdiv.
An attorney with 8 years of experience specializing in European, international, and tax law, Ventsislav previously worked at Bank of America. He holds a BA in Business Administration with a concentration in Finance from the University of Washington, a Master's in Law from "Saints Cyril and Methodius" University in Bulgaria, and a postgraduate specialization in European Union Law from Sofia University "St. Kliment Ohridski."
Rado has advised small and mid-size businesses across aviation, healthcare, business services, IT, and e-commerce. He began on Wall Street with seven years at Goldman Sachs in New York, on the Global Quantitative Equities team managing $150B in assets, building mathematical models to optimize mutual funds, hedge funds, and pension plans — then served as financial and executive director for companies backed by private equity. He studied finance at Wharton and economics and mathematics at the University of Pennsylvania, graduating Magna Cum Laude with his dissertation advised by Nobel laureate Lawrence Klein. He also holds an MBA from NYU's Stern School (Entrepreneurship & Finance), a Six Sigma Champion / TQM certificate, and is a CFA charterholder.
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